“This is a project about nature, about silk dyed with handmade pigments obtained from food waste and plants, and about hand-knitted undyed wool.” - Paula Delgado
Evoking moments of intimate creation and deep connection, ound’s collections consist of garments that are precious to the eye and sensual to the skin. At ound, we specialise in naturally dyed silk dresses and undyed woollen pullovers and cardigans.
All our pieces are one-of-a-kind and can only be made in limited editions. The intricate process of making ensures the precious nature of each of our items. Thoughtful craftsmanship establishes an emotional bond between the garment and the person wearing it. At ound, we believe that the greatest luxury is to be found living in tune with ourselves and in alignment with our values. In this day and age, the real nature of luxury is intimate and lies in simplicity and high quality materials.
ound is an investigative project by designer Paula Delgado. From 2015 to 2017, she spent several months in rural Argentina and Scotland, learning about wool production, weaving and knitting, and teaching herself the art of botanical dye. Paula is inspired by the philosophy of permaculture, a holistic design system for creating harmonious relations between humans, plants, animals, and the Earth, which she translates into a contemporary aesthetic rooted in simplicity and humble luxury. Through her background as a high-level fashion designer for two leading global fast fashion corporations, she gained a profound awareness of the harmful nature of an industry that is based on high-speed turnover, overproduction and waste. With ound, she presents an almost meditative approach and an alternative to a broken system – a thoughtful design practice that is based on an appreciation of materials and matter and evolves and matures over time.